Wednesday, 25 January 2012

Book review: Aerotropolis, by John Kasarda

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This book is so excited by the future that it can't catch up with its own tail but, puppyish enthusiasm aside, this is properly fascinating stuff.

Using a beguiling blend of market realities, sociology, futurology and good old fashioned journalism, this readable book comes to a remarkable conclusion.

One day we'll all be living around airports - or at least those of us who want to make any money.

The internet has brought the world closer and now we want to go there, there and there to trade.

Lindsay, aided by guru Kasarda shows how the formula works: a city builds an airport far, far away, the city migrates towards the airport, the airport becomes the city.

So, they conclude, why not concede to the inevitable and build the city right there next to the landing strip?

The authors give a fascinating insight into the complexities of the mass market, visiting the hi-tech hubs of FedEx and the Amsterdam plant markets as well as offering an insight into the wonder of the "cool chain" that puts fresh produce on your plate.

If David Cameron ever reads this book he'll get the night sweats. Airport-unfriendly Blighty is about to get overtaken by every city with vision and a plot of land.

– From March 2011